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NCAA votes to allow players to make money off their name and likeness

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The NCAA’s Board of Governors voted to allow players to cash in on earnings made from their names or likenesses.

Previously, the NCAA banned players from making money off fame associated with their college athletic careers, even if the university was making a profit using a player’s name or image.

At a meeting at Emory University in Atlanta on Tuesday, the board voted unanimously to allow players to “benefit from the use of their name, image and likeness.”

Chairman of the Board Michael Drake defended the decision, saying the NCAA “must embrace change to provide the best possible experience for college athletes.”

The NCAA faced pressure from both sides of the aisle over the decision.

California already passed legislation allowing athletes in the most populous state in the nation to be paid. Florida was expected to follow suit and vote to allow student athletes to be paid, as well, given that a bill in the state legislature had bipartisan support.

Republican Florida Gov. Ron DeSantis stated that he hoped pressure from the two “powerhouse” states would sway the NCAA’s decision.